The analytics behind Spain’s popular tourist destinations
Written by Ángela ·
Tourism is one of the largest economic sectors in Spain. According to Statista, the contribution of this industry to Spain’s GDP has increased steadily from EUR 153.3 bn in 2015 to EUR 164.9 bn in 2017 (an increase of 7.56%). This number is speculated to rise to EUR 196.5 bn in 2027. So, what these rich data tell us? What attracts the national and international tourists to this country?
Spain holds the 1st global rank in the top most travel enabled economies, by the World Economic Forum, followed by France and Germany. Also, Spain caters well to the changing people’s preferences from frequenting beaches and islands to exploring rural and off-beaten destinations. So, let’s take a deep look at the popular Spanish destinations.
The popular destinations
According to Instituto Nacional de Estadística, Andalusia, Catalonia, and Canary Islands were the top destinations preferred by Spain residents in July 2017. Although the non-residents chose similar destinations, Balearic Island was the main destination with 34% of overnight stays.
Firstly, Andalusia, covering Spain’s southernmost coast, is one of the most populated and second largest communities of Spain.
It can be seen from the above screenshot (showing Cordoba; one of Andalusian cities), the floating population in this municipality is 163,890 people with 1,045,570 tourists.
Delving deeply into the Andalusian cities, the municipality of Seville tops the chart with the highest number of tourists (2,750,330; figure includes both the national and international) followed by Granada (1,935,280) and Malaga (1,290,610).
For companies, looking forward to establishing a store in tourist rich areas, there are two approaches:
- You know the location and want to gauge the demographics.
- You are looking for a location with specific demographic data in mind.
For the first approach, let us analyse the demographics of a municipal area in Seville: Avenida de la constitución, 41004. The following can be inferred from the software:
- The municipal area has a census population of 685,350 inhabitants. The floating population however is 435,200 with plentiful tourists (2,750,330 people).
- The average disposable income per household is EUR 27,900. Out of the total household expenses (EUR 8.3 bn) 20.2% goes towards rent and 13% goes towards food and non-alcoholic drinks.
- The transactionality is very high with the women aged 25 to 65 spending more than the men of the same age category.
These could be some of many other demographics you could extract from a specific location. But what if you would like to analyse the demographics of 3 areas and choose the most suitable one?
For this, let’s take 3 locations in Seville (Avenida de la Constitución, Calle Daoiz and Paseo de las Delicias) created within a 15-minute walking distance:
The image above shows high disparity in majority of the indicators such as census population, disposable income, walking traffic, etc., yet, the transactionality across the 3 selected areas remain high. Women, residing in Paseo de las Delicias, aged 25 to 65, spend more than the women of the same age category in the other two areas. Moreover, out of all the tickets spent in Avenida de la Constitución, 56.3% of the tickets go towards fashion.
Thus, Geoblink, also helps you to navigate the data of three different areas in a specific location at a time to make better informed decisions.
For the second scenario, let’s say you are looking for a specific census section in Seville, to open a food & beverage shop, with the following specifications:
- Combined population (people): 10 – 24,000
- Floating population: 0 – 22,800
- Tourists: 0 – 270,680
You will be directed to the following locations that has the above specifications. You can then study the socio-demographic data in detail of the places you prefer.
Additionally, if you are planning to rent a best local place for your store within the price bracket 1000€ – 22,000€ and size between 400 and 1000 square meters, the software provides you with the suitable locations from Idealista integration.
Learn what geolocated data can do to your business :
Secondly, the Canary Island, an autonomous community in Spain, has 2,101,924 inhabitants (4.51% in total). Tenerife with 40k inhabitants approximately has more than 190 bars, restaurants, cafes and ice cream shops.
Also, the executives who are planning to bring similar business in this location have the option of knowing beforehand the competitors, using Geoblink’s granular and accurate details.
Let’s suppose you are running a restaurant business and planning to open a new one in the municipality of Canary Island. (Precisely: Canadas del Teide, 38300 La Orotava, Santa Cruz de Tenerife, Spain). You, in advance, have the possibility to decipher the existing competition in this new location. The image above, from the application, shows there are 53 bars and restaurants and more than 150 restaurants, bakeries and cafes in total. However the bars and restaurants only contribute 15% of the total commercial markers in the location whereas the health and beauty sector accumulate to 30% of the total, followed by fashion at 28%.
Also, would you like to dig some transportation details of this area? Extracting insights from Geoblink, we can see the area under study has a bus station “Estacion de Guaguas La Orotava” and innumerable bus stops across the region.
Thirdly, moving onto the Catalonia region, Spain’s autonomous north eastern community; the largest and the capital city of this region is Barcelona. Considering the municipality of Barcelona, the city resonates with rich demographics.
The floating population is 1.2 million approximately, and the number of tourists (national and international) is 7.7 million approx. In addition to this data, knowing the upcoming events in a region with the number of attendees could be of help to tourism generating businesses. For example, from the application, we can see, in Barcelona, on the 27th of September 2017 at 11 p.m. we have the Rolling Stones concert. The expected number of attendees to this event is 80,000. Tourism facilitating businesses can make use of the events module from the application to know what is happening in a specific location to put their business in operation during the vacation season.
The tourism record in Spain is getting better every year from the previous year’s data. This article from El Pais stated the tourism in Spain is projected to be optimistic with forecasts exceeding business owners’ expectations for this industry.
To provide a solution in this context, Geoblink helps organisations to choose a profitable location for their future business emphasizing on big and small data analytics. Thus, concocting the strong tourist destination with Location Intelligence, businesses can look for maximizing their performance and profitability. Contact us for more information!