Deep market research and data insights for commercial real estate

CBRE performs commercial real estate property valuations for investors, retailers and asset managers

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Oscar García - National Director of Retail Intelligence

About CBRE

CBRE Group, Inc. is the world’s largest commercial real estate services and investment firm with more than 80,000 employees. Founded in San Francisco in 1906, CBRE has ranked as one of the Fortune 500 companies since 2008—ranking #214 in 2017.

The company has also been voted the industry’s top brand by the Lipsey Company for 17 consecutive years and has been named one of Fortune’s “Most Admired Companies” in the real estate sector for six years in a row. The company is a known entity on the New York Stock Exchange under  the name “CBRE.”

Real Estate

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“The biggest advantage of Geoblink is being able to analyse many different data sources efficiently with just one simple tool”

Challenges

CBRE analyses large sums of data and translates them into actionable insights for their customers. Once the data is processed and analysed, the company offers strategic consulting services to investors, retailers and commercial real estate agents on how to maximise the value of their current and potential properties. However, when the time came extract value after data analysis, CBRE found it difficult to unify all of the information and generate consistent results. The market research and analyses were spread out amongst a variety of different tools, making it necessary check each one individually to obtain useful results. This process was quite manual and time-consuming for the CBRE team.

Benefits

Geoblink helps CBRE to perform extensive and accurate market research for specific areas, compare assets depending on location and appraise commercial properties to get the most value for each.

CBRE uses Geoblink and gets the most out of Location Intelligence in the following ways:

  • - Obtains precise data on a granular scale to understand the unique market conditions of certain areas
  • - Unifies all of their data sources on one tool that is easy-to-use and accessible by different team members
  • - Saves both time and resources during the market research process, analysing and processing data efficiently

 

 

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