Better ingredients for a better location

Thanks to Geoblink, Papa John’s has saved 2 to 4 days in making strategic business decisions

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Javier Saiz - Head of Business and Consumer Insight

About Papa John’s

Papa John's Pizza, an American restaurant franchise company, was founded by John Schnatter in Jeffersonville, Indiana. It is The United State’s third largest takeaway and pizza delivery restaurant chain.

Nowadays, it has franchised 4,700 establishments around the world, with 3,500 in the US and 1,200 spread over other 37 countries. The “better pizzas” were introduced to Spain in May 2016. Since then, the country has become home to 18 Papa John’s restaurants.

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“We have streamlined decision-making at all levels, improving the analysis and the quality of results presented to the Investment Committee.”

Challenge

Although Papa John's business is doing well and is pursuing many international expansion plans, the food chain has encountered difficulties in analysing a growing volume of information.

The main challenge for Papa John's is to find the perfect place for his next establishments. This is a difficulty for the pizza chain. As the number of apertures increases, the amount of data accumulates. It therefore became necessary to find a solution to select the essential information to support expansion plans.

Another challenge for Papa John's is the optimisation of marketing campaigns and the search for socio-economic factors around potential future restaurants. Indeed, only these factors make it possible to make sufficiently reliable sales forecasts.

Benefits

Geoblink's advanced analytics, combined with more than a billion data sources preloaded across different filters, transforms the vast amount of information into accurate, simple, and relevant data partitions for Papa John's expansion plans.

Papa John’s integrated Geoblink into its prime departments such as:

- Expansion department to find the potential areas with explicit-competitors’ details

- Marketing department to optimise and direct its campaigns to a specific target market

- Business Intelligence department to carry out sales estimation of the new premises based on up-to-date socio-economic details

- Operations department to define the distribution areas within the desired market

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