Understanding who and what is surrounding your establishment can help to guarantee the success of your business. Pinpointing your market attractors and detractors will help you to foresee potential threats and take advantage of new opportunities before they occur.
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Find the best locations based on the surrounding environment
What competitors have a store close to mine? How many customers are 2km from my store? Where are there areas with high concentrations of clothing stores? What is my market penetration rate in Madrid?
Identify the market attractors and detractors
Knowing your competition is important, but knowing who they are and where they are located is essential in a business where location is an important factor. Moreover, adding information about potential market attractors gives you a complete picture of the sector in which you operate.
Brands and distance to other establishments
Identify the number of brands within your catchment area and the distance to each brand by foot or car. With Geoblink, you can choose a combination of markers to avoid an area with a high level of competition, or choose the area which has more market attractors.
Analyse your market penetration rate
Visualise how many of your customers are in a specific area, and what your penetration rate is in relation to the competition. You will be able to know what percentage of sales is associated with the different commercial categories in all the national territory.
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One of our specialists will contact you to schedule a demonstration that fits the needs of your company.
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All the information you need in a single tool
Geoblink has a wide, precise and exclusive database thanks to strategic alliances with banks and tele-operators.
All this data is processed and filtered to obtain the most contextual analysis, reaching census level or street section.
Get information about age, gender, nationality, floating population, marital status, educational level, electoral result, tourists and their historical evolution.
Disposable income, unemployment, dependency rate, total and average family expenditure, depending on the types of transactions.
Pedestrian and road traffic
Get the volume of traffic, both pedestrian and road, more accurate for your market. Analyse its evolution for times of the day and origins of traffic.
Where, when and what my target audience spends. Know the number of receipts, average receipts, the expense category, in addition to age, gender and nationality.
Data from tele-operators that provides us with information about population flows such as: where my clients live, work or spend their weekend.
Include and centralise all your business information, such as customers or establishments, and enrich it with data from the surrounding environment.
We have streamlined decision-making at all levels, improving the analysis and the quality of results presented to the Investment Committee.