We centralise all the demographic data available on public sources, such as the census, so that you can access information about your environment. Save time and money in costly market studies with Geoblink.
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Understand your customers better than ever
Where is my target audience? What are the neighbourhoods with the highest concentration of women under 30? Where are the Japanese tourists? What is the educational level of this area?
Visualise the population pyramid
Knowing all the demographic details of your target audience, such as age and gender that dominates an area, makes marketing campaigns, launching new products or opening new establishments more effective.
Don't just use information about people living in a particular area, develop it more by analysing the people who spend most of their day there, such as workers or students. A better understanding of the characteristics of the floating population will allow you to define what kind of strategy would suit the target area.
Foreign and tourist information
If your business is focused on foreign clients, tourists or residents, Geoblink has the ability to tell you where they live or spend most of their time. Identify trends and how tourism has evolved over time within your area of interest, by country of origin.
Analyse education levels and election results
Understanding the socio-demographic characteristics of your customers is an important factor when defining your marketing strategy, growth or optimisation. Having this information is not only essential for knowing the details of your target audience, but also to add to the internal variables of your business.
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All the information you need in a single tool
Geoblink has a wide, precise and exclusive database thanks to strategic alliances with banks and tele-operators.
All this data is processed and filtered to obtain the most contextual analysis, reaching census level or street section.
Disposable income, unemployment, dependency rate, total and average family expenditure, depending on the types of expenditure.
Pedestrian and road traffic
Get the volume of traffic, both pedestrian and road, more accurate for your market. Analyse its evolution for times of the day and origins of traffic.
Where, when and what my target audience spends. Know the number of receipts, average receipts, the expense category, in addition to age, gender and nationality.
Data from tele-operators that provides us with information about population flows such as: where my clients live, work or spend their weekend.
Information on commercial markers (competitors, market attractors and detractors), penetration rate and geographical distribution.
Include and centralise all your business information, such as customers or establishments, and enrich it with data from the surrounding environment.
We have streamlined decision-making at all levels, improving the analysis and the quality of results presented to the Investment Committee.