Footfall and road traffic

Knowing the volume of people who pass through a point is essential information when choosing a location for your next establishment, distributing a new product or launching a geomarketing campaign.

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Position your establishment in the eye of customers

Where is there more footfall? Which street segment is the busiest? How can I compare the pedestrian traffic of my current and future stores? How long will it take my target audience to reach my store at peak time?

Visualise areas of high footfall and road traffic

Have a clear view on where areas with high footfall and road traffic are located up to street level. Classify this traffic according to the time of day, origin or category of the traffic, that is, whether it is for leisure, tourism or work, and identify daily and weekly trends so you can analyse consumer habits more thoroughly.

+ SEE HOW DANONE HAS USED FOOTFALL TO GROW THEIR PUSH CHANNEL

Benchmark traffic of your establishments

With Geoblink you will be able to see the volume of footfall and road traffic that your current establishments have in comparison to your catchment areas. This way you will be able to optimise your network of establishments, defining which ones need to be relocated or closed.

+ LEARN HOW TO OPTIMISE YOUR NETWORK

Benchmark traffic against street segments within an area

Know the volume of people and vehicles passing through a specific section of a street and compare this to the amount of traffic for each street section within your catchment area. Identify, rank and select the busiest locations in the area to ensure the success of your establishments.

Benchmark traffic against competitors

Geoblink allows you to compare the footfall and road traffic of competitors and other points of interest within your catchment area. This means that you can analyse how many customers are passing by competing establishments in comparison to your own and identify locations with high potential.

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All the information you need in a single tool

Geoblink has a wide, precise and exclusive database thanks to strategic alliances with banks and tele-operators.

All this data is processed and filtered to obtain the most contextual analysis, reaching census level or street section.

Demographics

Get information about age, gender, nationality, floating population, marital status, educational level, electoral result, tourists and their historical evolution.

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Economics

Disposable income, unemployment, dependency rate, total and average family expenditure, depending on the types of expenditure.

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Transactional

Where, when and what my target audience spends. Know the number of receipts, average receipts, the expense category, in addition to age, gender and nationality.

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Live data

Data from tele-operators that provides us with information about population flows such as: where my clients live, work or spend their weekend.

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Commercial

Information on commercial markers (competitors, market attractors and detractors), penetration rate and geographical distribution.

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My data

Include and centralise all your business information, such as customers or establishments, and enrich it with data from the surrounding environment.

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We have streamlined decision-making at all levels, improving the analysis and the quality of results presented to the Investment Committee.

Javier Saiz - Head of Business and Consumer Insight