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LiveData

Discover the behaviour of your potential customers and analyse population flows with LiveData.

in collaboration with

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Mobile Data and Location Intelligence

Orange’s anonymised data shows the population flows of millions of mobile users across the country, allowing you to analyse a representative sample of the national population.

With Geoblink’s LiveData feature, you can instantly determine the origins and destinations of your potential customers, launch effective geomarketing campaigns and identify the most strategic locations for your business.

Understand your customers and environment

Find out the profile of the people who come to your establishment at specific periods of time: gender, age, nationality, and the reason for their visit: residents, workers, visitors or passers-by.

+ GEOBLINK AND ORANGE ESTABLISH PARTNERSHIP FOR THE LAUNCH OF THE 'LIVEDATA'FEATURE

Find new locations with potential customers

Look for potential customers that match the success criteria of your business. From a previous analysis, identify the profile of your current customers and discover areas with similar characteristics.

Optimise and evaluate your marketing actions

Promote your point of sale by designing personalised marketing campaigns oriented to the profile and behaviour of your target audience, from offline marketing to digital marketing.

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All the information you need in a single tool

Geoblink has a wide, precise and exclusive database thanks to strategic alliances with banks and tele-operators.

All this data is analysed and filtered to obtain the most granular level possible, in many cases, reaching census level or street section.

Demographics

Get information about age, gender, nationality, floating population, marital status, educational level, electoral result, tourists and their historical evolution.

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Economics

Disposable income, unemployment, dependency rate, total and average family expenditure, depending on the types of expenditure.

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Pedestrian and road traffic

Get the volume of traffic, both pedestrian and road, more accurate for your market. Analyse its evolution for times of the day and origins of traffic.

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Transactional

Where, when and what my target audience spends. Know the number of receipts, average receipts, the expense category, in addition to age, gender and nationality.

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Commercial

Information on commercial markers (competitors, market attractors and detractors), penetration rate and geographical distribution.

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My data

Include and centralise all your business information, such as customers or establishments, and enrich it with data from the surrounding environment.

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We have streamlined decision-making at all levels, improving the analysis and the quality of results presented to the Investment Committee.

Javier Saiz - Head of Business and Consumer Insight