Transactional data

Thanks to strategic alliances with banks, you can discover the purchase habits of your target audience, and how far they are willing to travel for your product or service.

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Understand the behaviour of potential customers

How many receipts were issued within my target area last week? Where do men between 25-34 make the most purchases? Where is there a high proportion of Americans making purchases in fashion? What is the category in which my audience spends the most?

The time pattern of purchases

Know the time of day, week, or year when there are more purchases within your category of product or service. With this information you will be able to make decisions in multiple areas such as logistics, marketing or store management.

+ GET TO THE BOTTOM OF YOUR TARGET MARKET'S CONSUMPTION HABITS

Profiling: age, gender and nationality

Know all the demographic data, such as age, gender or nationality, of the people who make purchases in a specific area. This will allow you to promote and locate your establishment more efficiently.

Origin of customers

With our transactional data, you are able to identify which area customers are from so you can understand how far people are willing to commute to your establishment.

In the case of foreign transactions, you will be able to know the country of origin and where purchases are made.

Average number of transactions per purchase category

Find out which goods or services consumers spend the most on by analysing the number of transactions per category of expenditure, as well as the average price per purchase. This will allow you to identify which products or services your target audience is willing to spend more on.

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All the information you need in a single tool

Geoblink has a wide, precise and exclusive database thanks to strategic alliances with banks and tele-operators.

All this data is processed and filtered to obtain the most contextual analysis, reaching census level or street section.

Demographics

Get information about age, gender, nationality, floating population, marital status, educational level, electoral result, tourists and their historical evolution.

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Economics

Disposable income, unemployment, dependency rate, total and average family expenditure, depending on the types of expenditure.

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Pedestrian and road traffic

Get the volume of traffic, both pedestrian and road, more accurate for your market. Analyse its evolution for times of the day and origins of traffic.

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Live data

Data from tele-operators that provides us with information about population flows such as: where my clients live, work or spend their weekend.

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Commercial

Information on commercial markers (competitors, market attractors and detractors), penetration rate and geographical distribution.

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My data

Include and centralise all your business information, such as customers or establishments, and enrich it with data from the surrounding environment.

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We have streamlined decision-making at all levels, improving the analysis and the quality of results presented to the Investment Committee.

Javier Saiz - Head of Business and Consumer Insight