The Location Intelligence company offers its application to the businesses in need of POS and improve its expansion strategy in France.
Madrid, April 24th, 2017 – Only two months after its entry in England and Walles, Geoblink has announced that its Location Intelligence application is now available in France, going ahead on its international expansion plan for this year. “The decision to enter France as a third country has been taken because of our client needs and their requirements of being able to analyse locations for their POS expansion”. What is more, France is a strategic market, as the retail sector is continuously growing there, asserts Aurora Rotés, Product and Straegy VP.
But how does Geoblink work? The solution offered is an application designed for companies that own a network of point of sales and that are expanding or want to understand better their actual network and improve it. The company already has clients such as Generali, Eroski or Toyota, which have significantly reduced their new locations’ time analysis and have now access to geolocalized Big Data sources through intuitive layers offered by the app. Recently, other clients such as Sqrups, which is having an ambitious expansion plan within its franchise network, affirms that “thanks to the integration of Business Intelligence tools, we are able to eliminate wrong investment risks and secure operations.”
What is more, Geoblink has a high innovation level in what is usually called “geomarketing”. That is why, the app has been well recognized by many prizes such as a Bloomberg report “These Are the 50 Most Promising Startups You’ve Never Heard Of”, the best B2B startup prize of the South Summit , or the 2016 Emprededor XXI better Technologic Project prize -competition organized by La Caixa and the Ministry of Economy through Enisa-. Geoblink was also selected to participate into the accelerator program by Lanzadera, created by the entrepreneur and Mercadona president, Juan Roig. Finally, Geoblink is funded by the biggest Capital Risk Fund of Spain, Nauta Capital, with more than 1 million euros. trategy VP.
Thanks to its partnership with banks and other institutions, Geoblink product incorporates Big Data sources allowing its users (Expansion, Marketing or Retail Directors) to understand the commercial transactions there are within an area, with information such as consumption habits in a commercial area or the average spending realised by category (food, entertainment, fashion…). Furthermore, the app allows to have estimates about the pedestrian traffic street by street, to perform a full competition analysis (e.g., knowing the distance there is between a POS and its competition or the competitions’ sociodemographic reach), or to obtain data such as the floating population or the wealth index. Once a user localises a suitable area for a new opening, he/she will be able to see what commercial premises are available and segment them by size, price, etc. Thanks to Geoblink’s partnership with real estate agencies.
According to Geoblink’s Founder and CEO, Jaime Sánchez-Laulhé, Geoblink’s vision in the short term is to “offer services in countries in which multinational companies are settled as well as in ones where there exists a growing capacity for local companies in expansion mode.“