Network growth

Visualise and manage all the information about your points of sale and the surrounding environment to make decisions regarding the optimisation and growth of your network.

Find gaps in the network where you should be selling your products and know the variables that affect your sales.

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Strengthen your network of sales points

What variables make me sell more of this product? Are there areas of Barcelona where I should be selling my product and I am not? How do I prioritise the distribution of my product?

Find the gaps in the market

Thanks to a simple and intuitive visualisation in a map, you will be able to identify those areas where the target audience is located but you are not selling yet. Adapt this study to your entire product portfolio, a category or a specific product.

Know the variables that affect your business

Know the behaviour of your current network of stores, identifying the variables that positively and/or negatively affect your sales, such as income, pedestrian traffic or nearby points of interest.

+ WHAT INFORMATION CAN I GET WITH GEOBLINK?

Mark your push strategy

After selecting new points of sale, mark a clear and objective strategic line based on the information of potential customers.

For example, categorise the format or promotions for the products of a new location according to their demographic profiles, income or preferences.

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Request your live demonstration

One of our specialists will contact you to schedule a demonstration that fits the needs of your company

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All the information you need in a single tool

Geoblink has a wide, precise and exclusive database thanks to strategic alliances with banks and tele-operators.

All this data is analysed and filtered to obtain the most granular level possible, in many cases, reaching census level or street section.

Demographics

Get information about age, gender, nationality, floating population, marital status, educational level, electoral result, tourists and their historical evolution.

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Economics

Disposable income, unemployment, dependency rate, total and average family expenditure, depending on the types of expenditure.

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Pedestrian and road traffic

Get the volume of traffic, both pedestrian and road, more accurate for your market. Analyse its evolution for times of the day and origins of traffic.

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Transactional

Where, when and what my target audience spends. Know the number of receipts, average receipts, the expense category, in addition to age, gender and nationality.

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LiveData

Data from tele-operators that provides us with information about population flows such as: where my clients live, work or spend their weekend.

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Commercial

Information on commercial markers (competitors, market attractors and detractors), penetration rate and geographical distribution.

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My data

Include and centralise all your business information, such as customers or establishments, and enrich it with data from the surrounding environment.

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Geoblink has allowed us to draw strategic lines between each point-of-sale. It’s extremely useful to study the levels of pedestrian traffic for each POS area and to optimise our distribution routes

Lucas Martínez - Customer Developer Manager Proximity