Visualise and manage all the information about your points of sale and the surrounding environment to make decisions regarding the optimisation and growth of your network.
Find gaps in the network where you should be selling your products and know the variables that affect your sales.
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Strengthen your network of sales points
What variables make me sell more of this product? Are there areas of Barcelona where I should be selling my product and I am not? How do I prioritise the distribution of my product?
Find the gaps in the market
Thanks to a simple and intuitive visualisation in a map, you will be able to identify those areas where the target audience is located but you are not selling yet. Adapt this study to your entire product portfolio, a category or a specific product.
Know the variables that affect your business
Know the behaviour of your current network of stores, identifying the variables that positively and/or negatively affect your sales, such as income, pedestrian traffic or nearby points of interest.
Mark your push strategy
After selecting new points of sale, mark a clear and objective strategic line based on the information of potential customers.
For example, categorise the format or promotions for the products of a new location according to their demographic profiles, income or preferences.
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One of our specialists will contact you to schedule a demonstration that fits the needs of your company
Thanks for your interest
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All the information you need in a single tool
Geoblink has a wide, precise and exclusive database thanks to strategic alliances with banks and tele-operators.
All this data is analysed and filtered to obtain the most granular level possible, in many cases, reaching census level or street section.
Get information about age, gender, nationality, floating population, marital status, educational level, electoral result, tourists and their historical evolution.
Disposable income, unemployment, dependency rate, total and average family expenditure, depending on the types of expenditure.
Pedestrian and road traffic
Get the volume of traffic, both pedestrian and road, more accurate for your market. Analyse its evolution for times of the day and origins of traffic.
Where, when and what my target audience spends. Know the number of receipts, average receipts, the expense category, in addition to age, gender and nationality.
Data from tele-operators that provides us with information about population flows such as: where my clients live, work or spend their weekend.
Information on commercial markers (competitors, market attractors and detractors), penetration rate and geographical distribution.
Include and centralise all your business information, such as customers or establishments, and enrich it with data from the surrounding environment.
Geoblink has allowed us to draw strategic lines between each point-of-sale. It’s extremely useful to study the levels of pedestrian traffic for each POS area and to optimise our distribution routes