Point of sale potential

Discover the potential of each of your sales points by easily identifying the variables that really affect your business.

Carry out macro and micro market studies to make strategic decisions such as POS activation.

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Great potential, greater success

Which sales points have a low performance? How can I replicate the success of those that work best? Which POS should I activate or deactivate? With what kind of promotion?

Macro-environment studies

Integrate internal and external variables of your business environment to filter and assess those points of interest for the study.

Thanks to this powerful visualisation and filtering system you will be able to identify those points of sale that have a low performance or those which work best.

Cluster similar POS

By identifying the variables that influence your business, positively or negatively, you will be able to analyse groups of sales points that have certain criteria in common.

After, you will obtain a clustering of these POS to make joint decisions, such as activation or deactivation, and product launches etc.

Analyse establishments at micro level

If you want to know more detail about a certain point of sale, you can always analyse internal variables, such as average transaction or sales volume, and combine them with information on the environment, like average income in the area or the profile of the population.

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Activate and deactivate points of sale

The previously mentioned analysis at macro and micro level, will allow you to make one of the most important decisions for trade marketing: to activate or deactivate any of your sales points.

Visualise the points of sale that have a lower performance than average and choose the best promotion technique based on the characteristics of the population, such as price reduction in areas with lower income or a gift for children where there are families.

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One of our specialists will contact you to schedule a demonstration that fits the needs of your company

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All the information you need in a single tool

Geoblink has a wide, precise and exclusive database thanks to strategic alliances with banks and tele-operators.

All this data is analysed and filtered to obtain the most granular level possible, in many cases, reaching census level or street section.

Demographics

Get information about age, gender, nationality, floating population, marital status, educational level, electoral result, tourists and their historical evolution.

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Economics

Disposable income, unemployment, dependency rate, total and average family expenditure, depending on the types of expenditure.

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Pedestrian and road traffic

Get the volume of traffic, both pedestrian and road, more accurate for your market. Analyse its evolution for times of the day and origins of traffic.

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Transactional

Where, when and what my target audience spends. Know the number of receipts, average receipts, the expense category, in addition to age, gender and nationality.

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LiveData

Data from tele-operators that provides us with information about population flows such as: where my clients live, work or spend their weekend.

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Commercial

Information on commercial markers (competitors, market attractors and detractors), penetration rate and geographical distribution.

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My data

Include and centralise all your business information, such as customers or establishments, and enrich it with data from the surrounding environment.

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Geoblink has allowed us to draw strategic lines between each point-of-sale. It’s extremely useful to study the levels of pedestrian traffic for each POS area and to optimise our distribution routes

Lucas Martínez - Customer Developer Manager Proximity