Find out where, when and how to launch your next product or format.
Geoblink is the perfect combination of relevant data and intuitive software, which can easily visualise the ideal sales points to launch a new product.
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Ensure your next launch is successful
Where is my end consumer? How can I segment my points of sale by audiences? How can I prioritise product launches?
Visualise and categorise
Get an overview of your entire network of points of sale and categorise them by the products you already have on the market.
With Geoblink, you will be able to manage and visualise all this information in one easy-to-use tool.
Study your potential market
Geoblink offers you an abundance of information regarding inhabitants and passers-by, such as income, consumption or age, which will allow you to filter and select only those areas that match your target audience.
For example, only launching multipacks where there are families.
Learn about your existing products
Knowing and learning about the behaviour of products similar to the one you’re going to launch will allow you to replicate the trade marketing strategy and ensure the success of your product.
Prioritise your distribution strategy
When launching a new product or format, it is difficult to determine where to start.
With Geoblink, you can filter areas with all kinds of variables such as pedestrians traffic or point of sale revenue, and prioritise product distribution according to city, municipality or post code.
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All the information you need in a single tool
Geoblink has a wide, precise and exclusive database thanks to strategic alliances with banks and tele-operators.
All this data is analysed and filtered to obtain the most granular level possible, in many cases, reaching census level or street section.
Get information about age, gender, nationality, floating population, marital status, educational level, electoral result, tourists and their historical evolution.
Disposable income, unemployment, dependency rate, total and average family expenditure, depending on the types of expenditure.
Pedestrian and road traffic
Get the volume of traffic, both pedestrian and road, more accurate for your market. Analyse its evolution for times of the day and origins of traffic.
Where, when and what my target audience spends. Know the number of receipts, average receipts, the expense category, in addition to age, gender and nationality.
Data from tele-operators that provides us with information about population flows such as: where my clients live, work or spend their weekend.
Information on commercial markers (competitors, market attractors and detractors), penetration rate and geographical distribution.
Include and centralise all your business information, such as customers or establishments, and enrich it with data from the surrounding environment.
Geoblink has allowed us to draw strategic lines between each point-of-sale. It’s extremely useful to study the levels of pedestrian traffic for each POS area and to optimise our distribution routes