Manage your POS locations and identify areas which meet your business criteria according to internal and external variables of your choice.
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Create your own success factors
Where is disposable income higher than £30,000? Where are areas of high potential? How can I weigh the unemployment rate against disposable income?
Launch new products successfully
Geoblink offers you the ability to visualise and categorise your entire points of sale network. The trade marketing strategy can be replicated for successful similar products.
You can add external and internal filters to ensure the areas you select match your target audience and your product distribution can be prioritised according to these variables.
Point of sale potential
Through macro and micro market studies you can make strategic decisions based on the variables that truly impact your business.
You can carefully analyse your POS network, identifying those sales points which need to be activated or deactivated and how to effectively target customers or launch products according to demographic data and much more.
Optimise your network by identifying those target areas where you are not yet selling your product. Mark your push strategy effectively by analysing the behaviour of current stores and identifying variables which affect your sales.
Based on this information you can create a more clear and objective strategy, growing your network efficiently with justified decisions.
Visualise and manage your entire network
By combining internal and external data you can have a more accurate and detailed view of your point of sale locations. Being able to effectively manage your network means you can analyse what variables impact store performance and use this information to reveal which stores are reaching their full potential.
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One of our specialists will contact you to schedule a demonstration that fits the needs of your company
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All the information you need in a single tool
Geoblink has a wide, precise and exclusive database thanks to strategic alliances with banks and tele-operators.
All this data is processed and filtered to obtain the most contextual analysis, reaching census level or street section.
Get information about age, gender, nationality, floating population, marital status, educational level, electoral result, tourists and their historical evolution.
Disposable income, unemployment, dependency rate, total and average family expenditure, depending on the types of expenditure.
Pedestrian and road traffic
Get the volume of traffic, both pedestrian and road, more accurate for your market. Analyse its evolution for times of the day and origins of traffic.
Where, when and what my target audience spends. Know the number of receipts, average receipts, the expense category, in addition to age, gender and nationality.
Data from tele-operators that provides us with information about population flows such as: where my clients live, work or spend their weekend.
Information on commercial markers (competitors, market attractors and detractors), penetration rate and geographical distribution.
Include and centralise all your business information, such as customers or establishments, and enrich it with data from the surrounding environment.
Geoblink has allowed us to draw strategic lines between each point-of-sale. It’s extremely useful to study the levels of pedestrian traffic for each POS area and to optimise our distribution routes