Adapt to the new customer behaviour and future-proof your business

Select a solution that matches your objetives

FMCG Trade Marketing

Launch and promote products with success. Identify consumer profiles surrounding each location to reinforce your product mix and activate the right POS for different products in the portfolio.

Uses cases:

  • Find out which points of sale to activate your campaigns depending on the type of customer that visits the area.
  • Successfully launch new products in stores where the socio demographic profiles of consumers matches that of your target customers.
  • Redraw delivery routes and adjust operating hours in a way that makes sense for each location to maximise resources.

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Brands who have adapted to the new retail with Geoblink

pepsico

danone

redbull

This plan includes

  • User friendly web-based app that is ready to use without the need of any configuration, or data integration.
  • Visualise and understand the evolution of pedestrian traffic around your points of sale and those of your competitors.
  • Analyse how pedestrian traffic evolves according to:
    – The total number of pedestrians that pass in front of each point of sale.
    – The percentage variation in pedestrian traffic week by week.
  • Get a 360 view of any location with dynamic data layers and granular visualisation.
  • Predict demand, reduce sales cannibalisation, and identify if an area is growing in potential with dynamic buffers that take omni-channel performance into account.
  • Credit and debit card spend in selected areas across the UK broken down into 15 categories.
  • Data can also be separated by UK registered or non-UK registered card spend.
  • Monitor how consumer spending behaviour changes for different products categories and locations over time.
  • Evaluate spending trends by category, analysing the number of transactions, average spend and more.
  • Segment spending data by customer type, industry and period of time.
  • Supported channels include help centre, email, online chat and phone.
  • Technical kick-start – support when uploading data.
  • Dedicated Customer Success Manager.
  • Monthly business review.
  • Consulting and workshop options available.

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Reviews from our clients

María Martínez Valdivieso

Property Management Coordinator Knight Frank

Very useful application that allows you too have a clear vision of the environment and area of ​​influence helping you in decision making. Excellent company service and continuous support.

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Esther Del Amo Lazaro

Expansion & Real Estate Development Manager DIA

Very agile application, allowing you to obtain useful information for decision making and location analysis. Very good technical support and immediate response in additional questions regarding the tool.

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Fernando Martin Garcia

Sales Strategy Manager MasMovil

Innovative tool available to the user, through an intuitive and simple interface. Providing the necessary information to understand the environments of each of the locations in the retail sector. Perfect partner to maximise the level of success.

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