Retail

How to design an effective franchise expansion strategy

The success of a retail business depends heavily on the development of an effective franchise expansion strategy. Finding suitable locations for business success is not an easy task as your network grows.

So as not to make any mistakes, it is necessary to rigorously analyse the offer and know the customers precisely to avoid the risk of developing in unsuitable places without a demand for your market.

However, using the right methods and tools to build your expansion strategy can provide you with significant profitability and a competitive advantage.

In this webinar, you will learn:

  • How to find the best location for your next opening
  • How to attract and convince new franchisees
  • The importance of geolocated data for the franchise sector
  • Practical use cases

Would you prefer a personalised demonstration of how the product works? Request it now!

About the speaker: Miguel Fernández Larrea

Miguel is our UK Country Manager specialized in the franchise sector. Before joining Geoblink, he was a Strategy Consultant at Monitor Deloitte, serving clients in the TMT, Finance and Retail industries and before that, he worked in R&D at Tecnicas Reunidas and Fraunhofer Institut.

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