Segment your target market to optimise your product mix strategy
Profiling customers with Location Intelligence
The FMCG sector is experiencing a moment of swift transformation. Competition is at an all time high from internet pure players as a result of increased online spending and changing consumer habits. Developing a deep understanding of the people who make up a target market is one way some brands are maintaining their competitive advantage. There is no “one product fits all” mentality. One of our Location Intelligence specialists, Ignacio Moreno, covers the topic in this webinar and shows how Location Intelligence technology helps to properly segment customers whilst optimising both the distribution and product mixes, so FMCG brands stay competitive.
In this webinar you will learn:
- The importance of geolocated data to understand your customers better
- How Location Intelligence can help you optimise your product mix and distribution strategies
- How to allocate your sales resources efficiently with geolocated data
- Learn from practical use cases and how other FMCG brands are using the technology
Would you prefer a personalised demonstration of how the product works? Request it now!
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