Segment your target market to optimise your product mix strategy

June 06, 2018

June 6, 2018 at 11.AM  (London time)

The FMCG sector is experiencing a moment of swift transformation. Competition is at an all time high from internet pure players as a result of increased online spending and changing consumer habits. This evolving landscape requires industry players to rethink their value propositions and redesign their distribution networks to connect with consumers in more meaningful ways.

Developing a deep understanding of the people who make up a target market is one way some brands are maintaining their competitive advantage. There is no “one product fits all” mentality—and the FMCG industry is aware of this fact. Learning the ins and outs of each customer segment in terms of who they are, where they are located, their purchase behaviour, etc. is what it takes to make it in today’s saturated market. Having this information and capitalising on it will be the differentiating factor between what makes some points-of-sales areas more successful than others.

However, obtaining these data insights takes time—something that many professionals in this industry do not have. Fortunately, there are new technologies that can streamline the customer segmentation process and provide strategic data insights in a matter of seconds. This knowledge can be used two-fold: to redefine distribution strategies and adapt product mixes to stay top-of-mind for customers.

We will be covering this topic in our next webinar. One of our Location Intelligence specialists, Ignacio Moreno, will talk about how this technology can be used to properly segment customers and optimise both the distribution and product mixes so FMCG brands can maintain their competitive advantage.

In this webinar you will learn:

  • The importance of geolocated data to understand your customers better
  • How Location Intelligence can help you optimise your product mix and distribution strategies
  • How to allocate your sales resources efficiently with geolocated data
  • Learn from practical use cases and how other FMCG brands are using the technology

Are you not available to attend? No problem. You just need to register and we will send you a recording of the webinar as soon as it is ready.

Would you prefer a personalised demonstration of how the product works? Request it now!


About the speaker: Ignacio Moreno

Ignacio Moreno is one of Geoblink's product analyst specialized in the FMCG market. He has also taken an active part in developing his own projects through CUNEF and Fundación Junior Achievement, winning CUNEF Emprende, and attending a conference at MIT with Fundación Rafael del Pino. Before Geoblink, he interned at Airbus Defence and Space, working on the A400M and tanker aircraft.

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