Segment your target market to optimise your product mix strategy

Profiling customers with Location Intelligence

The FMCG sector is experiencing a moment of swift transformation. Competition is at an all time high from internet pure players as a result of increased online spending and changing consumer habits. Developing a deep understanding of the people who make up a target market is one way some brands are maintaining their competitive advantage. There is no “one product fits all” mentality. One of our Location Intelligence specialists, Ignacio Moreno, covers the topic in this webinar and shows how Location Intelligence technology helps to properly segment customers whilst optimising both the distribution and product mixes, so FMCG brands stay competitive.

In this webinar you will learn:

  • The importance of geolocated data to understand your customers better
  • How Location Intelligence can help you optimise your product mix and distribution strategies
  • How to allocate your sales resources efficiently with geolocated data
  • Learn from practical use cases and how other FMCG brands are using the technology

Would you prefer a personalised demonstration of how the product works? Request it now!

About the speaker: Ignacio Moreno

Ignacio Moreno is one of Geoblink's product analyst specialized in the FMCG market. He has also taken an active part in developing his own projects through CUNEF and Fundación Junior Achievement, winning CUNEF Emprende, and attending a conference at MIT with Fundación Rafael del Pino. Before Geoblink, he interned at Airbus Defence and Space, working on the A400M and tanker aircraft.

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