How to convince and attract new franchisees
When you want to develop your franchise network, even when an expansion strategy has been rigorously developed, you still have to convince franchisees. The competition is fierce and investments at stake are important. You also need to present arguments to reassure potential collaborators, the most important of which concerns the location of the future establishment.
Also, prospective franchisees should be presented with a quality environmental study: to provide information and guidance to reduce the uncertainty of opening a new location.
Among the information to be included in the study, the most important are the consumer profile, the list of potential locations, sales forecasts and exclusivity areas.
If such a study sounds like a lot of time and energy, find out in our white paper how to speed up and facilitate this process with Location Intelligence.
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