Push channel trade marketing with big data

Smart market your products across the entire supply chain

A trade marketer’s responsibilities are often misunderstood by many, but that in no way makes their job any easier. In the fast-moving consumer goods sector (FMCG), these professionals are tasked with pushing their products effectively down the supply chain and appealing to distributors, wholesalers and retailers to ensure their brand can reduce costs while maximising profits for different points of sale locations. But, how can big data help and make this process easier? Location Intelligence technology is paving the way for the future of trade marketing, deriving meaningful insights from big data to help FMCG brands market their products smarter.

What you will learn…

  • How push channel trade marketing with big data results in big insights
  • Location Intelligence benefits at the distributor, wholesaler & retailer levels
  • How to capitalise on demand at the consumer level with big data
  • The different types of big data for strategic trade marketers

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